Skip to content

MEET TROY ABERLE · EXECUTIVE GROWTH STRATEGIST

Your next chapter.
A strategist beside you.

I help you see your options, make clear decisions, and act on what matters.

My work combines executive strategy, human behavior, and customer research.

Troy Aberle, Executive Growth Strategist
Troy Aberle · Executive Growth Strategist

A CHAPTER I’M PROUD OF

Shared work.
A lasting influence.

I’m proud to have served as Executive Strategy Officer at Chet Holmes International alongside Amanda Holmes.

Troy Aberle with Amanda Holmes and The Ultimate Sales Machine
Troy with Amanda Holmes at Chet Holmes International.

FROM AMANDA’S RECOMMENDATION

“I have had the pleasure of working closely with Troy for years, and one thing that has always stood out is his unwavering loyalty and dedication—both to CHI and to upholding my father’s legacy. …

Troy is deeply committed to excellence in sales and marketing, and his ability to cultivate strong relationships and drive revenue growth is undeniable.”

The work that inspired my next chapter

My work was featured in The Ultimate Sales Machine by Chet Holmes, updated by Amanda Holmes. That contribution became the starting point for my own book, The Ultimate Case Study Method.

THE WORK BEGINS WITH YOU

You lead the future.
Let’s make the next move clearer.

We start with your goal and what stands in the way.

We examine your customers, team, and priorities before choosing a solution.

I challenge assumptions and help you build a plan. You lead the decisions.

Together, we define the next steps and who owns them.

THE MISSION

Create & live
your Chapter 2.

Choose the future you want—in life, leadership, and business.

Chapter 2

Keep your strengths. Change the patterns holding you back.

High Frequency Habits™

Build daily habits that support your goals.

The Ultimate Case Study Method™

Understand your customer. Make your value clear. Help your team deliver.

HOW WE APPROACH THE WORK

Understand what matters.
Make it useful.

Begin with the goal.

Define what you want to change and why.

Look at the reality.

Listen to your people and customers. Test your assumptions.

Connect it to action.

Set the next steps, assign responsibility, and review progress.

IN THEIR OWN WORDS

Perspective that
shows up in the work.

Client and colleague recommendations about working with Troy.

Leadership & customer alignment

“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Cecilia CamachoProfessional colleagueLinkedIn recommendation · January 17, 2024

Business culture & effectiveness

“I have known Troy for many years, we have worked in business projects together for companies struggling with culture and business effectiveness.”
Craig T. IngramWorked on the same teamLinkedIn recommendation · October 20, 2025

Service, support & expertise

“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
Todd OrmannClientLinkedIn recommendation · October 23, 2025

TROY, LUKE & THE TEAM

The perspective to plan.
The people to help you act.

Troy and Luke Aberle work with a certified research team, six certified coaches and consultants, and a marketing team to help you plan and execute.

Certified research team

Customer and business research to inform your decisions.

Six certified coaches & consultants

Coaching and consulting focused on your goals and leadership challenges.

Marketing design & implementation

Turn your strategy into action with marketing design and implementation.

Before we begin, we agree on the scope, team, timing, and fees.

WAYS TO WORK TOGETHER

Choose the work
that matters now.

Business & private strategy

Explore business analysis, team training, or a focused conversation around a decision or leadership priority.

Explore business support

Speaking

Bring a conversation about Chapter 2, leadership, or customer understanding to your audience.

Explore speaking

THE NEXT CHAPTER IS YOURS TO LEAD

What do you want
to move forward?

Bring the goal, the question, or the challenge. Let’s begin there.