Chapter 2
Keep your strengths. Change the patterns holding you back.
MEET TROY ABERLE · EXECUTIVE GROWTH STRATEGIST
I help you see your options, make clear decisions, and act on what matters.
My work combines executive strategy, human behavior, and customer research.
A CHAPTER I’M PROUD OF
I’m proud to have served as Executive Strategy Officer at Chet Holmes International alongside Amanda Holmes.
FROM AMANDA’S RECOMMENDATION
“I have had the pleasure of working closely with Troy for years, and one thing that has always stood out is his unwavering loyalty and dedication—both to CHI and to upholding my father’s legacy. …
Troy is deeply committed to excellence in sales and marketing, and his ability to cultivate strong relationships and drive revenue growth is undeniable.”
My work was featured in The Ultimate Sales Machine by Chet Holmes, updated by Amanda Holmes. That contribution became the starting point for my own book, The Ultimate Case Study Method.
THE WORK BEGINS WITH YOU
We start with your goal and what stands in the way.
We examine your customers, team, and priorities before choosing a solution.
I challenge assumptions and help you build a plan. You lead the decisions.
Together, we define the next steps and who owns them.
THE MISSION
Choose the future you want—in life, leadership, and business.
Keep your strengths. Change the patterns holding you back.
Build daily habits that support your goals.
Understand your customer. Make your value clear. Help your team deliver.
HOW WE APPROACH THE WORK
Define what you want to change and why.
Listen to your people and customers. Test your assumptions.
Set the next steps, assign responsibility, and review progress.
IN THEIR OWN WORDS
Client and colleague recommendations about working with Troy.
Leadership & customer alignment
“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Business culture & effectiveness
“I have known Troy for many years, we have worked in business projects together for companies struggling with culture and business effectiveness.”
Service, support & expertise
“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
TROY, LUKE & THE TEAM
Troy and Luke Aberle work with a certified research team, six certified coaches and consultants, and a marketing team to help you plan and execute.
Customer and business research to inform your decisions.
Coaching and consulting focused on your goals and leadership challenges.
Turn your strategy into action with marketing design and implementation.
Before we begin, we agree on the scope, team, timing, and fees.
WAYS TO WORK TOGETHER
Explore business analysis, team training, or a focused conversation around a decision or leadership priority.
Explore business supportBring a conversation about Chapter 2, leadership, or customer understanding to your audience.
Explore speakingWork on leadership or applying UCSM alongside others who are ready to put learning into practice.
Explore the Inner CirclesTHE NEXT CHAPTER IS YOURS TO LEAD
Bring the goal, the question, or the challenge. Let’s begin there.
Get started today before this once in a lifetime opportunity expires.