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TROY ABERLE · EXECUTIVE GROWTH STRATEGIST · SPEAKER

Give your audience a reason to choose what comes next.

Give your audience a fresh perspective they can put to work.

Talks on leadership, customer understanding, and creating your Chapter 2.

YOUR EVENT. A PURPOSE BEYOND THE ROOM.

A message they can connect
to their own work.

Build on your audience’s experience. Give them a clear reason to act.

When something needs to change.

Challenge the assumptions and habits holding people back.

When there is another level.

Help successful people see what comes next.

A live stage conversation, with a microphone and audience seating visible
A live stage conversation.

THE GUIDE IN THE CONVERSATION

Commercial perspective.
A human connection.

I’m Troy Aberle—Executive Growth Strategist, creator of High Frequency Habits™, author, and speaker.

I connect business strategy with how people lead, communicate, and serve customers.

I’ve built on success and changed direction myself. My message: keep your strengths and choose your future.

SPEAKING TOPICS

One central idea.
Relevant to the people in your room.

Choose a focus that fits your audience.

CHAPTER 2

Create & live
your Chapter 2.

Keep what works. Choose what changes. Connect your goals to daily decisions.

A conversation for people navigating change—or ready for another level.

LEADERSHIP & EXECUTION

Give the team a shared direction.

Align priorities, communication, and daily work around the promises you make.

A conversation for owners, managers, and salespeople aligning around what comes next.

CUSTOMER UNDERSTANDING · UCSM

Stop Guessing. Prove the Demand.

Use The Ultimate Case Study Method™ to understand customers, demonstrate value, and deliver as a team.

A conversation for sales and business audiences; the current book is written for equipment dealers.

HIGH FREQUENCY HABITS™

A next chapter needs
a way to follow through.

High Frequency Habits™ turns goals into daily focus, decisions, and action.

Put the future at the top of the page.

What do you actually want? What will you stop doing? What will you start? Which thoughts and actions support that goal?

Take the question back to work.

“Am I operating from Chapter 1 or Chapter 2?” Use it to examine a decision, a difficult conversation, or a familiar response.

CHOOSE THE FORMAT

Shape the conversation
around the occasion.

Choose the format that fits your audience, purpose, and schedule.

Keynote

A focused message with ideas your audience can use.

Fireside conversation

A moderated discussion built around your audience’s questions.

Workshop or team session

Apply an idea to a real challenge and plan the next steps.

Interview

A conversation on Chapter 2, leadership, or customer understanding.

CLIENT & COLLEAGUE PERSPECTIVES

The person behind
the message.

These recommendations speak to Troy’s business work and professional relationships. They are not event or keynote reviews.

Leadership & customer alignment

“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Cecilia CamachoProfessional colleagueLinkedIn recommendation · January 17, 2024

Business culture & effectiveness

“I have known Troy for many years, we have worked in business projects together for companies struggling with culture and business effectiveness.”
Craig T. IngramWorked on the same teamLinkedIn recommendation · October 20, 2025

Service, support & expertise

“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
Todd OrmannClientLinkedIn recommendation · October 23, 2025

LET’S DISCUSS YOUR EVENT

Tell us about the room.
And the reason you’re gathering.

Bring the details you have. We can use the first conversation to clarify the rest.

A useful starting brief.

  • Your audience and why they are coming together.
  • The event date, location, or virtual setting.
  • The topic, format, and time available.
  • What you want people to think about or do differently.

AFTER THE CONVERSATION

Give the next step
a place to happen.

If your audience wants to continue the work, choose the support that fits the purpose.

Business & team work

Explore business analysis, practical team training, or private strategy around a defined priority.

Explore business support

Inner Circles

Compare the Leadership Inner Circle and the UCSM Mastery Inner Circle for continued learning and application.

Explore the Inner Circles

The book

The Ultimate Case Study Method™ offers a self-directed starting point for equipment dealers focused on customer understanding and value.

Explore the book

A QUESTION WORTH TAKING WITH YOU

Am I operating from Chapter 1 or Chapter 2?

Bring that conversation to your audience. Let’s shape it around what matters to them—and what comes next.