Meet the author.
Hear why I wrote the book and how customer understanding connects to the work your dealership does every day.

Free class for Ag Equipment dealerships
Free introductory class · Ag Equipment dealerships
A free live introduction for Ag Equipment salespeople, managers, owners, and the teams applying UCSM across equipment, parts, and service. Meet Troy Aberle and explore The Ultimate Case Study Method™ and the 90-Day Sales Deployment Program.
Just your name and email. Zoom sends your meeting confirmation.
No payment. No program commitment. This RSVP does not add you to a newsletter.
Preview the system. Find your next step.
Hear why I wrote the book and how customer understanding connects to the work your dealership does every day.
Preview how the nine-phase method connects customer discovery, a return report, and coordinated equipment, parts, and service conversations.
Ask how your salespeople, managers, owners, and implementation team can apply the system, and whether this group matches what your dealership needs.
The official 90-Day UCSM Sales Deployment Program begins November 17 at 1 p.m. EST / noon Alberta Time. It is a separate paid program. Attending this open house does not enroll you. Read the program details.
Register once. Get your Zoom confirmation by email.
Get started today before this once in a lifetime opportunity expires.